This project brought the challenge of making a scary topic—online security—approachable to everyday users. Research showed that the early days of usage were particularly intimidating to users, as were transitionary events (such as changing account types and adding new services).
We used onboarding screens and illustrations across the early experience to reduce stress and give a lighthearted air, which is unique in an otherwise quite serious industry.
Early welcome emails used the same style and repeated illustrative elements along with minimal text to make the process feel less technical.
A similar treatment was given in a mobile context, with particular attention given to the sign-in screen.
Once inside the product the color schemes were maintained, but the experience was focused and used fewer illustrative elements in an attempt to avoid distracting users.
We used a simple drawer screen to unify designs between desktop and mobile, allowing a quicker learning process for an inherently multi-device process.
Illustration and copywriting are essential to reinforce product design. Usually this takes the form of working with Marketing and Branding teams to correctly bring the company's voice and brand into the product, without distracting users trying to get something done.
This user timeline project was an exploration in helping a gerat speaker tell a story and connect with their supporters.
Our user for this project was a politician making calls to contact their supporters. It may be the 21st of the day, but in a few seconds they needed to understand the relationship with their supporter. More importantly, they need to understand the context of their call in the supporter's life.
Our initial concepts focused heavily on actions the user had taken in realtion to their supporter. One concern with this design was a subtly different effect than we'd intended: the caller might sounding self-centered. The design also was too hard to scan while starting a call.
Later iterations focused on providing more information about the supporter. This let the caller understand their place in their supporter's life. Details such as events the user had attended, and survey responses let them build a strong mental image of their supporter.
A greater emphasis was placed on visuals. For example, the supporter's location was shown using a map, so the caller could visualize their area and connect with them. Events were given larger visual indicators, and the timeline was cleaned up emphasize on sequence.
Tags helped to unify how our users marked individuals. This made it easier for new users on a campaign to understand what a supporter's role was.
Scores were created to help summarize how supporters were involved in a campaign. Understanding their contributions and activities helped our users ask for the right kinds of support. We were even able to find scores to suggest when a user might become more engaged.
As a senior product designer I have worked at a product-wide level to implement several large initiatives on one of our larger products—LastPass—while assisting with other products and team initiatives.
In addition to an Information Architecture reviews and visual update, my projects included a number of core usability and onboarding initiatives, visual and voice refinements, product research, and product strategy.
On an organizational level, I have participated in several innovation and collaboration initiatives: Creating and driving usage of a product pattern library, mentoring more junior designers, and particpating in company-wide hackathons—winning one.
User Experience Designer
NGP VAN • May 2013–April 2015 (2 years)
As a user experience designer I led many major projects and a major product redesign in concert with the rest of our product team. Working as a a free-agent in our agile development environment,I participated in many stages of software development including initial concept, project management, discovery, user-story creation, usability testing, wireframing, and production front-end development.
I leveraged my experience in a development role to improve our use of interactive prototypes, which had the added benefit of empowering developers to provide input in the design process alongside Product and UX.
I also took a lead role in the creation of our company’s first pattern library, and continued to contribute to active frontened development while maintaining my UX role.
B2B Web Manager
AudioGO • February 2011–June 2013 (2 years 5 months)
In charge of overseeing and developing AudioGO B2B web marketing. Responsibilites include coordinating with graphic designers, distributing to publishers, developing and troubleshooting new features for our website, overseeing contractors for web development, and working with sales.
Static Prototyping - InVision, Balsamiq, others
Dynamic Prototyping - Pixate, code, others
Motion Design - Principle, After Effects
Design Systems and Information Architecture
SCSS/LESS and gulp build processes
Basic iOS & Android frontend
Basic PHP & .NET
User interviews and product research
Moderated and unmoderated test design
Quantitative (tree, card, etc.) testing
Ringling School of Art and Design
BA, Illustration and Design – 3.5 GPA
Extracurriculars included Student Government Association, Gaming Club, Figure Drawing Group, and Game Design Club.